Iterative Feedback & Recalibration — without bigtech. Open source only plus local inference to capture data, analyze it securely, and refine marketing tactics in a continuous loop, without relying.
5.1 Data Capture & Ingestion
- User Interaction Tracking
- Collect metrics from website(s), emails, micro‐campaigns, etc.
- Use Open Source client‐side scripts (e.g., Plausible Analytics or Matomo) to capture page views, link clicks, and conversion events while hosting the data on your own servers.
- Offline / Field Data
- If campaigns extend offline or involve direct outreach, store collected survey results or notes in a secure database (e.g., PostgreSQL or MariaDB).
- Message Versioning & A/B Testing
- Use a self‐hosted A/B testing framework (like GrowthBook…
