Arcs

Design narratives, visuals, and interim marketing experiences that adapt, evolve, and resonate in a shifting digital and political landscape.
September 10, 2024 by
Arcs
Miro Marion

Spin isolated data pipelines per marketing task using local inference, pipelines as software and programmable data lakes.


Campaigns, new stacks, and temporary marketing interventions can be treated a bit like films:



the script is the brand strategy

the cast
is the audience segments, or the personas (expand)

the set
is the digital ecosystem

the director’s cut is a continuously updated knowledge graph that tells us exactly how each scene performed


(AI assisted 1. data pipelines as software and 2. programmable data lake).



 Strategic Narrative Architecture

Mapping of brand j​ourneys as story arcs

 Live AI‑Generated Logic Scripts​

Automated decision‑trees that adapt to audience behavior. 

 GraphRA…

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Arcs
Miro Marion September 10, 2024
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